Fear of God

Designer: Jerry Lorenzo

Arguably the most successful lifestyle brands of 2019, this faith based line has pumped new life into the streetwear industry. Founded by Jerry Lorenzo in 2013, FoG describes itself as a brand that provides reimagined classic American silhouettes. That’s a mouthful to many but there’s a lot of truth to that statement.

Each season, you’ll find a few staples. They include: Leather jackets, plaid shirts, chap inspired pants (sometimes leather) and suede Chelsea boot (reimagined in sneaker form). If this doesn’t scream western, I don’t know what does. Someway, somehow, Jerry is able to blend it all together masterfully.

Each release (referred to as Collections) is met with intent. There’s a story behind each piece and a underlying narrative to tie each collection together. Jerry’s vision is contagious, which makes sense as to why brands such as Nike and Ermenegildo Zegna have called on him to revive and sustain their business. Look for this brand to continue to raise the standard and our expectations as consumers.

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