Greg Lauren

Greg Lauren is the self titled label founded in 2011 by LA based painter turned designer. Nephew to American fashion icon, Ralph Lauren, Greg’s clothing brand seeks to inject a new perspective on American luxury by drawing its inspiration from classic collegiate-wear (i.e. cardigans, blazers, flight jackets and the like).

Although the look and feel is vastly different than the image Ralph Lauren markets themselves as, one thing does remain consistent: craftsmanship. Despite its deconstruction and distressing, the Greg Lauren collection provides a new perspective on American tailoring. Each collection blends textures and fabrics into a classical grunge art capsule.

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